lui nemeth >>primitive

like agnes monica???

her name lui nemeth...^^V

Underneath a railway line, in a completely out of the way location in east London, totally devoid of passing trade, is Primitive. It's a new shop selling insanely expensive Japanese clothes and some nice t-shirts and jewelry for a shift-on-minimum-wage money. It's run by Lui Nemeth, daughter of Christopher Nemeth, and Andrew Green. Your average person has never heard of Nemeth senior, but to serious Japanese fashion fans, big money fashion people, and the wannabes and weirdos like yours truly, the work Nemeth did is exciting shit.
Below the shop's massive 3D model of a hand hanging off the ceiling. As well as the high-end Japanese clothing with brains for shoulder pads, there's a sick selection of t-shirts featuring everything from photos of real hearts, to souped-up business men's cars/the cars mid-level drug dealers drove in the 90s, to some fierce-looking guerilla fighters, as well as esoteric magazines like L_A_N.

So, for people who haven't heard about it, what is Primitive?
Andrew Green: Well, first things first - it's a space where we're going to be selling clothes, publications and showing art. Lots of people think it's a pop-up shop, but it's not. It's also our brand and our creative house, so to speak. You know, it's our studio, basically.

Lui Nemeth: I love touching things, you know? I love the idea of walking into someone's house and touching everything and poking around, so we really wanted people to do that here.

With Dad, Christopher Nemeth

What do you mean, DIY aesthetic?
AG: I guess. I used to be a jewelry designer in Sydney. What I made were more like wearable sculptures, so they were both art and fashion.
LN: I studied fine art and I always hated the process in schools and universities. I hate the way they force you to conceptualize everything to a point where you have to make up bullshit to justify the work. Primitive is about just getting on with it. I studied fashion in the same building as people studying art when I was at college, and I really liked that mix and that's what I want to do with Primitive.

DoBeDo t-shirt
Have you always had an interest in fashion?
LN: Well, it sprung a lot from my father Christopher Nemeth, he actually had a similar background to me - he went to art school, then got into fashion. He didn't have much money, so he just started making things, and I think that's a really big influence on me. We stock some DoBeDo t-shirts, they're a collective that includes Tyrone Lebon and his father, famous photographer Marc Lebon—who's friends with my dad—so it's as if we're taking up where they left off.

Who are your favorite designers?
AG: Probably someone like Jim Drain an artist working with textiles, he's my biggest inspiration at the moment. Him and the Forcefield collective are fucking wild.
LN: My dad is always an inspiration too, always.

I guess the mix of Tokyo and London designers you stock comes from the fact that, between you, you've lived in both places.
AG: A lot of them are people we know, but we always have to really fucking dig what they do. But we also really love people who are working in a quite independent way.
LN: We want to stock younger fashion students as well. At the moment we're searching London's fashion schools for new designers to work with.

What's next?

AG: Well, the next thing is a collaboration with a shop called Discount in Sydney and a shop in Tokyo called ILLILL. We're all gonna send pieces to each other, which we'll then reconstruct and exhibit.